Cause celebre: marketing to men

by MR Magazine Staff

It’s often tough enough to emphasize the importance of style to the male population, but can men be reached on the basis of their social consciences? GQ and Fashion Group International voted in the affirmative on this issue last week and assembled a panel to take up that sticky question, under the title “Causing Effects: Connecting with Men Through Marketing.”

The panelists, from left to right, were: Peter King Hunsinger, vice president and publisher of GQ; Carol Cone, president and chief executive officer of Cone Inc.; Trey Laird, president and chief creative director of Laird+Partners; and Trent Stamp, president of Charity Navigator.

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