CHANGE OF HEART RELEASES SECOND MAINLINE COLLECTION

by Stephen Garner Jun 10, 2021

Change Of Heart has released its second mainline collection.

Called “Life’s a Game,” the collection consists of 21 styles including cargo pants, ‘90s arcade-inspired graphic T-shirts and all-over print nylon shorts, pigment crewneck and short sets, and hoodies with patchwork embroidery.

The brand’s collections are produced using the same fabrics and in the same solar-paneled-run factories as many big-name luxury brands including Balenciaga, Fear of God, Kith, and more but sold for a fraction of the pricing with all items retailing under $200.

Its first collection launched in December 2020 and sold out in just 72 hours with $60,000+ in sales in the first 24 followed by an 800-unit t-shirt drop in March 2021 that sold out in under 2 minutes.

The streetwear brand also offers a collection of basics called the “Lifeline” (a double entendre on your every day wear) produced in the same factories and sold with pricing as follows – hoodies ($98), sweatpants ($92), and t-shirts ($40).

Change Of Heart’s “Life’s a Game” collection is available now beginning with a drop of four pieces hitting the site today.

Photos by Marina Goldi