Club Penguin’s Style Catalog Was The Original Fashion Grail

A cropped pink shirt, slouchy cargo pants, and a couple of tiny layered necklaces. Straggling friendship bracelets, white Sambas, and hair perfectly unkempt. A barely messy bedroom in the background. The TikTok “look” is instantly clockable — and it’s always changing. If you’re paying attention, you can spot the first glimmers of a new trend about to take off.

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It happened almost the exact same way on Club Penguin, the massively multiplayer online game (MMO) created by New Horizon Interactive in 2005 (and later acquired by Disney in 2007). If you were a cool penguin — that is, if your penguin avatar was clockably cool to other players — it meant you were on-trend. Read more at Highsnobiety.