COACH INTRODUCES “THE LIL NAS X DROP”
Coach releases “The Lil Nas X Drop”, a special capsule featuring pieces designed by Coach and curated by Lil Nas X. The edit includes pieces from the Winter 2023 collection hand-picked and customized by Lil Nas X, inspired by the artist and Coach brand ambassador’s expressive approach to style.
To create the capsule, Coach worked with Lil Nas X, referencing his individual style and sense of color to create the feeling of the collection. Coach Creative Director Stuart Vevers, then worked with the artist to select and customize his favorite pieces, including shearling coats in pop colors, graphics inspired by concert merch, and an American varsity jacket personalized with patches with symbols from Lil Nas X’s life, like his pet cats and zodiac sign, Aries. Part of Winter 2023, the collection references American archetypes like leather biker and shearling jackets juxtaposed with tees, sweatshirts, and bags brought to life with youthful acid graphics and electric colors that evoke rave culture, and an archival Bonnie Cashin leopard print recontextualized for today.
“Our Winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are,” said Vevers. “To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife. We evolved heritage styles introduced on the runway last season by amplifying color, texture, and graphics to create pieces that celebrate our love for individuality and authentic self-expression that we share.”
The campaign includes images and video of Lil Nas X in the capsule highlighting the bold colors of the collection captured in a Y2K-inspired style. Lil Nas X collaborated with Coach on creative direction and styling for the campaign.
The Lil Nas X Drop will be available to purchase on 12/26 in select Coach stores and on Coach.com.
