COACH UNVEILS PRE-FALL 2021 COLLECTION

by Stephen Garner May 11, 2021

Coach has introduced its pre-fall 2021 collection with a global advertising campaign starring Hari Nef, Dree Hemingway, and Rickey Thompson.

Photographed by Max Farago in sun-drenched prairie landscapes outside of Los Angeles, the campaign depicts the friends enjoying the freedom and adventure of a summer road trip.

The campaign also includes additional content in which the cast shares their favorite road trip memories, the things they are most looking forward to this summer, and what the phrase “Dream on” means to them.

Inspired by Coach creative director Stuart Vevers’ free-spirited vision for the brand, pre-fall playfully combines the house’s heritage with the codes of American sportswear, introducing new remixed classics with a sports-meets-vintage spirit. This season sees the debut of the Coach Originals Quilties—archival bags in soft quilted nappa leather—and a new treatment of Signature on denim jacquard alongside lovingly hand-embroidered knitwear and floral dresses, bringing together elements of craft, tactility, and leisure to tell a new story.