COLE HAAN MOVES INTO THE TENNIS MARKET
Cole Haan has officially entered the performance tennis space with the launch of its latest innovation: the ZERØGRAND Winner Tennis sneaker. The new sneaker style joins running and golf as the third sport performance category offered by the brand.
By engineering the shoe’s support system from the inside out, the ZERØGRAND Winner Tennis sneaker achieves lightweight on-court performance in a sleek form that also shines off the court. Its breathable, supportive internal bootie locks feet over responsive dual-density cushioning in the midsole, while an engineered rubber herringbone traction pattern allows athletes to cut and accelerate quickly. Topping it off is a breathable mesh upper in a silhouette that pays homage to tennis classics.
“Cole Haan customers have told us they want products for all aspects of their busy performance-oriented lives,” said David Maddocks, brand president at Cole Haan. “Today we expand that mission to include performance tennis, and the Winner truly lives up to its name. We believe our fans will be just as impressed with its performance and durability as they are the stylish lines, fit, and materials. Gone are the days of having to wear bright white loaves of bread on your feet.”
Cole Haan’s innovative tennis products offer an amalgam of performance, style, and versatility–qualities loyal customers have grown to expect from the brand for nearly a century. Using the brand’s signature Grand 36Ø Design & Engineering system, the ZERØGRAND Winner was designed with 24 hours of ultimate wearability in mind. That meant prioritizing steady traction, ideal fit, and an exceptionally responsive GRANDFØAM midsole for all types of tennis players.
“We’re very excited to introduce a performance tennis silhouette,” added Scott Patt, chief creative officer at Cole Haan. “Tennis players need to stop, cut, and accelerate quickly, and the Winner handles it all, thanks to a surefooted grip, reinforced lightweight upper design, and support system with three layers of cushioning. And the Winner will impress just as gracefully over Bloody Marys after the morning match.”
The Cole Haan ZERØGRAND Winner Tennis sneaker, which retails for $130, is now available at colehaan.com, as well as in U.S. retail locations and select international Cole Haan stores.