CONCEPTS RELEASES NEW DIADORA COLLABORATION

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As part of its year-long celebration in honor of its 20th anniversary, internationally renowned sneaker boutique and lifestyle brand Concepts is releasing a special collaboration with Italian brand Diadora. The limited-edition Concepts x Diadora N9000 “Concepts Pack” sees the N9000 model revisited and designed with nods to the infamous fashion era of the 1950s, celebrating distinguished gentlemen.

The Concepts x Diadora N9000 “Concepts Pack” captures the essence of fashion-forward Hollywood leading men of the 1950s by presenting a sleek black-and-white model complete with three sets of laces: black, red and “piano key.” The shoes come packaged in a custom-designed box emblazoned with a silhouette of a tuxedo jacket with a trifold red pocket square.

The new sneakers will launch exclusively on Saturday, February 27, at Concepts in Cambridge, MA, Concepts in New York City and online with a retail price of $200.00.