Convenience, Value And Experience Drive Disruption In Retail Markets
by MR Magazine Staff
Mar 18, 2016
Consumer demand for convenience, value and an amazing experience, are driving disruption in retail markets, according to a new leadership paper from KPMG Boxwood. Disruptive Influences: The three key trends transforming the face of retail was released this week. It finds that value, convenience and experience are the key drivers of consumer purchasing decisions and that retailers need to disrupt and excel in one of these disruptive trends in order to survive. Retailers who fail to respond to these trends are being punished — often severely, but those who can deliver on one or more of these are being rewarded — often handsomely, said KPMG Boxwood. Read more at Forbes.