COOFANDY’S NEW YORK FASHION WEEK DEBUT KICKSTARTS GLOBAL EXPANSION PLANS

International menswear brand Coofandy will debut at New York Fashion Week with a runway presentation at Cipriani Wall Street, on Sunday, September 8, 2024.

Launched in 2015 with an Amazon storefront, Coofandy began as a menswear startup. The initial collection included business shirts and suits, then expanded to casual knitwear, tuxedos, and beachwear. The brand saw revenues surge from $6 million in its first year to $200 million by 2023. This explosive growth propelled Coofandy’s expansion across European markets, focusing on the category of business shirts and suits.

“Our rapid growth is attributed to our data-driven product development and sales strategies,” said Coofandy’s Brand Manager, Silvia Zhang. “Our in-house product team of 15 specialists works tirelessly on big data initiatives, allowing us to turn designs into products in just one to two weeks. This agility gives us a significant market advantage.”

For its inaugural NYFW appearance, Coofandy will unveil 40 captivating looks. Zhang teased a major highlight—a top supermodel will open the show, with details under wraps until the premiere.

In preparation for its NYFW debut, Coofandy has engaged the talents of Italian graphic designer Isabella Cortese. Previously with Moncler and now based in Barcelona, Cortese has crafted 18 looks for the brand. Her work emphasizes a blend of minimalism and the serene beauty of nature.

“Amazon provides an excellent platform for brands to connect with and serve a global audience. However, establishing strong brand identity and fostering loyalty presents ongoing challenges. Coming to New York Fashion Week jumpstarts our branding growth efforts and heralds a new chapter,” said Oliver Chen, Founder of Coofandy and Ekouaer.

Looking forward, the brand is exploring avenues beyond conventional e-commerce, including direct-to-consumer sales and brick-and-mortar establishments.