COS CONTINUES ITS NORTH AMERICAN EXPANSION

European retail chain COS, which is owned by H&M, is adding four more doors in the U.S. come fall.

After opening one store each in New York and Los Angeles last year, the company will add a third one on Fifth Ave in midtown Manhattan and a fourth in the South Coast Plaza shopping center in Costa, Mesa, Calif. The stores will be 3,357 and 4,122 square feet, respectively.

In addition, COS will enter the Boston market with a two-level store on Newbury St. and land in Houston, Tex. with a 4,370-square-foot single level store in the River Oaks District.

The brand also will enter Canada by opening one store each in Toronto and Montreal later this year.

All the new stores will carry the label’s affordable, minimalistic mens- and womenswear.

COS launched in London in March 2007. It now has 125 stores in 26 countries in Europe, Asia, the U.S., Australia and the Middle East and currently retails online to 19 markets, including the U.S., where it launched an e-commerce site in May 2014.