Could There Be A Market For Men’s Couture?

Couture Week, as an event, is usually a moment that Hypebeast allows to pass by unannounced, focussing as it usually does on women’s eveningwear and gowns. Historically, it’s had little relevance to the menswear market: couture, which refers to handmade, one-of-a-kind garments made to the highest of luxury specifications, has generally been considered as too rarefied for the male consumer. But this time, something different was afoot. It came first at the Balenciaga show, where around half of the looks presented by Demna Gvasalia were either men’s or gender-neutral. Shortly after that, at Fendi Couture, Kim Jones punctured his procession of women’s gowns with a range of heavily-worked men’s garments, from embroidered knitwear to embellished suits. John Galliano, too, introduced some romantic menswear looks into his ‘Folk Horror Tale’ at Maison Margiela Artisanal. Read more at Hypebeast.