by Christopher Blomquist


Countess Mara created a serious tie-in between National Bow Tie Day and social media on Friday.

The brand, which says it is the best-selling brand of bow ties in America, marked the event by launching a campaign that encouraged bow tie fans and wearers to post photos with the hashtags #NationalBowTieDay and #Countess Mara on their social media accounts and at The curated results are now visible on Countess Mara’s Facebook, Twitter, Instagram, and Pinterest pages and some will be considered for the brand’s next national ad campaign.

The brand is a division of Randa Accessories, the world’s largest men’s accessories company and largest seller of bow ties. “Since men have become more comfortable in dressing fashionably and expressing their individuality we have seen the bow tie business explode,” said Randa EVP and chief marketing officer David J. Katz in a statement. “ Just five years ago Randa shipped fewer than 50,000 bow ties, this year to date we have shipped over 1 million.” Randa designs its neckwear at a dedicated design center in Como, Italy where it has an archive of product that is over 100 years old.

The company adds that bow ties now account for more than 10 percent of the total neckwear market.

Its Countess Mara – For Every Occasion line encompasses ties, bow ties, cuff links, tie bars and other accessories. The collection’s stockists include Macy’s, Belk and online stores.