Cowboy Wear For Men And Women: Wrangler’s Legacy And New Collaborations

Wrangler, a brand deeply rooted in the American West, has long been synonymous with authentic cowboy wear. Created by cowboys for cowboys, Wrangler has maintained its status as an iconic American denim brand while evolving to meet the demands of contemporary fashion with the help from design veteran, Global VP of Design at Wrangler, Kontoor Brands, Vivian Rivetti, with an over 25-year in-house career. This evolution is evident in their strategic partnerships and collaborations, celebrating the brand’s heritage and influence in new markets, including women’s fashion. Read more at Forbes.