Craig Green: The Designer Revolutionizing The Way Men Look

There is very little that resembles actual clothing in Craig Green’s latest ad campaign. Instead, the images capture various pieces of jersey fabric from his Spring-Summer 2018 collection stretched over elaborate, layered wooden structures. In other photos, the structures and fabric are being burned to the ground. If that description reads like a metaphor for troubling times, Green stresses that he isn’t interested in using his brand to comment on Trump’s America, Brexit or any of the other political topics that so often jump from news headlines. “I think it’s impossible for anyone to not be influenced about what is going on in the world at any time,” he said in a phone interview. “But (for me), it’s never a starting point, or a comment or political approach.” Green — a soft-spoken London native who has been a darling of the city’s menswear scene since he launched his namesake label in 2012 — is much more interested in exploring menswear from a practical point of view. Read more at CNN Style.