CUBAVERA CELEBRATES HISPANIC HERITAGE MONTH AND ITS 20TH ANNIVERSARY
Perry Ellis International and the company’s Cubavera brand are celebrating Hispanic Heritage Month with a tribute to the brand’s 20th anniversary. Youtuel Romero, director and lead singer of the Grammy-nominated urban band Orishas, created an exclusive song for the celebration titled “Look Good Feel Good.” For the song, Romero was inspired by the entrepreneurial story of founder George Feldenkreis and his Cuban roots.
The core message of the song focuses on a timely and positive social justice theme of unity, inclusivity, and diversity. The legacy of the brand is portrayed with a modern juxtaposition of the impact our culture has had on the world today. The lyrics are a poem of passion and the lifestyle that communicates the pride in possessing strong family values, authenticity, and resilience.
“For me composing ‘Look Good Feel Good’ inspired by George Feldenkreis, the founder of Cubavera, was very special,” said Romero. “His story reminds me of mine and every Latino that arrives in this country. The song is not only about succeeding in a new country but holding on to your roots. It’s about bringing something from you, your essence, and your culture. It is a song about nostalgia, happiness, and success.”
The song is accompanied by a new fashion campaign that features vibrant imagery showcasing the core product designed as a nod to the city of Miami through music, arts, and fashion that appeal to mainstream America and our multicultural consumer. The holiday collection includes some of the latest styles reflecting the brand’s product pillars: guayaberas, panel shirts, embroideries, novelty tropical prints, and linens.