DALLAS MARKET CENTER EXPANDING WESTERN MARKETPLACE; CINCH TAKES FIRST PERMANENT SHOWROOM

by John Russel Jones


Dallas Market Center is seeing even more growth to its western marketplace as apparel company Cinch, which has shown as a temp exhibitor at the Center, takes a long term lease on the World Trade Center’s 10th floor.

“The continued growth of our Western business is remarkable,” said Cindy Morris, president and CEO of Dallas Market Center. “Having Cinch as a centerpiece of the Western expansion will extend our position as the leading marketplace for Western and English brands and bring lively energy into their new custom-built showroom.”

“We are thrilled to have a permanent showroom home inside Dallas Market Center. The ability to utilize this space year-round and to showcase our full collections, plus have space for meetings and hospitality, is a huge win for our company. We look forward to holding a grand opening celebration,” said Jessica Wahlert, Marketing Manager of Cinch.

Cinch, a leader in western fashion since 1996, offers a wide range of clothing that meets fit, style, comfort, and performance needs. Specializing in jeans and shirts, Cinch also features a large selection of western woven long sleeve shirts, performance shirts, outerwear, T-shirts, polos, caps, and accessories. Known for quality and style, Cinch is the choice of professional rodeo and performance horse athletes, as well as those who live the western way of life.

The Western showroom expansion to the 10th floor will debut in January 2025 and will feature a wide array of prominent Western brands in the newly reimagined space, including recently announced Levi’s and Signature Products Group.