by Stephen Garner

Dallas Market Center (DMC) reports a double-digit attendance increase for the most recent edition of its Dallas Men’s Show, held January 26-28. The appointment-driven trade event was fully-booked with new and returning brands exhibiting across multiple menswear categories, representing a larger-than-ever selection and drawing a 12 percent increase in attendance over 2018. The show welcomed better retailers from the Central U.S., Southwest, and Southeast.

January Dallas Men’s Show also marked the debut of multiple enhancements and upgrades at Dallas Market Center including: the world’s largest private MIMO 5G LTE network boosting cell signal to peak performance across campus; enhanced WiFi access; a newly renovated full-size Starbucks; and the premiere issue of Dallas Market Center’s new signature magazine Spark, featuring inspiring designer and retailer profiles, business tips and product features including men’s gifts.

“Our men’s business continues to thrive with a growing number of leading companies exhibiting and a strong momentum of quality retailers attending,” said Cindy Morris, president and CEO of Dallas Market Center. “The success of our Men’s Shows is not only a symbol of success for Dallas Market Center, but a sign of health in the industry overall.”

New 2019 Dallas Men’s Show exhibitors included: Emanuel Berg, Psycho Bunny, Johnstons of Elgin, The Southern Sportsman, Fashion Studio 21/Danini, J Tyler, Forrest Lennard, Bald Head Blues, Alan Paine, Ccilu Footwear/PGA Tour by Ccilu Collection and Vincent d’Amérique.

These new brands joined legacy and returning exhibitors including: Barbour, Lacoste, Johnston & Murphy, Southern Marsh, Tommy Bahama, Faherty Brand, Coppley, Samuelsohn Clothing Company, Duck Head, Dubarry USA, Steve Madden and many more. Post-event feedback represents great enthusiasm regarding the success of the January 2019 Dallas Men’s Show.

“Barbour wrapped up another successful show at Dallas Market Center in January,” said Roger Vasquez, senior key account manager at Barbour. “We have had a permanent residence at Dallas Market Center since the mid 2000s and recently doubled the showroom footprint in early 2018. The buyers and retailers love the flexibility of attending a show in close proximity to their businesses, and our regional growth has been tremendous with sales up nearly 40 percent year over year.”

The show also featured hospitalities such as complimentary daily breakfast and lunch and a buyers’ lounge. In addition, the much-anticipated Dallas Men’s Show opening night party transported guests to the land of Game of Thrones in the World Trade Center’s D15TRICT Lounge. Set against a panoramic view of downtown Dallas, dragons, knights and models clad as characters from the hit fantasy series captivated a fun-loving crowd enjoying music, food, cocktails and signature DMC hand-rolled cigars.

The next Dallas Men’s Show will take place July 27-29, 2019.

Photos from the show’s Game of Thrones-inspired opening night party courtesy of Thomas Garza Photography