David Beckham Appoints Independent Brand And Commercial Team

Brand Beckham has entered a new phase today with the footballer turned international celebrity parting ways with former business partners XIX Entertainment to form a new independent brand and commercial management team. Occupying a new London-base, the team will work with Beckham’s current manager, David Gardner, who has held the role for the past decade and will head up the new venture as managing director. Together the office will oversee all aspects of the star’s commercial operations, brand partnerships, marketing and financial management. Planned activity includes the launch of Inter Miami CF, the latest team to enter the US MLS Soccer league, as well as partnerships with major brands and charities such as AIA, Unicef and Malaria No More. Read more at The Drum.