Delta Apparel has finalized the $14.5 million sale of The Game to David Peyser Sportswear’s MV Sport division. The Game, a headwear and apparel brand with a large collegiate business, was founded in 1986 by Neil Stillwell.
“We are excited to be adding The Game to our MV Sport business,” said MV Sport president Josh Peyser. “The Game is a leading headwear brand with strong consumer recognition in the collegiate and team dealer markets, and combining it with our MV Sport product lineup gives us a formidable presence in those markets. We are looking forward to integrating The Game’s highly professional sales, customer support and design teams into the MV Sport family.”
Delta Apparel says the deal did not include accounts receivable and certain undecorated apparel inventory. Delta had acquired The Game in 2009 as a part of a deal with Ashworth, LLC for Gekko Brands.
In addition to MV Sport, David Peyser Sportswear owns the Weatherproof and 32 Degrees brands.