DESIGNERS TO HIGHLIGHT TECH IN FASHION AT SAMSUNG 837 THIS WEEK
Samsung Electronics’ concept space in the Meatpacking District of Manhattan, Samsung 837, has partnered with the Council of Fashion Designers of America (CFDA) on a new initiative to highlight emerging designers and how they incorporate technology into their collections.
For this season, designers Kenneth Ning and DYNE will show how they reimagine how their collections are inspired, curated, presented and sold, all powered by Samsung technology.
During Kenneth Ning’s show, the brand will utilize 837’s digital Installation, Hu: The Spectrum of Being. Models wearing the collection will enter a runway-like tunnel, while their motion is captured using stroboscopic light and leaves an abstract shutter drag image. As they exit, portraits will be shown on a gallery wall comprised of Samsung LED monitors.
DYNE’s approach to fabric, fit and function, integrates technology at the core of the experience. Each piece in the collection is equipped with an interactive touchpoint tag and by utilizing NFC technology and Samsung devices, guests will scan the tags and learn where to buy the garment, the cost, and materials used in making, inspiration behind the piece and more.
Both presentations are open to the public this week. Visit Samsung 837, located at 837 Washington Street, on Tuesday, January 31 at 1pm for DYNE’s show, and on Wednesday, February 1 at 1pm for Kenneth Ning’s presentation.