Despite Its Popularity, Merching For A Cause Remains Complicated

When the Australian bushfires started making front-page headlines all over the world, the fashion industry responded the way it has responded to many tragedies over time: by selling stuff. Labels like Realisation Par, Le Specs, Lee Matthews, Barrineau and Scanlan Theodore donated percentages of their sales to charities like WIRES Wildlife Rescue. Blundstone pledged to donate $50 for every pair of boots sold on Australia Day and emerging brand Krost even made “climate change” T-shirts and crop tops with pictures of forests and fires on them, donating all proceeds from them to the Red Cross. Read more at Fashionista.