Did Kanye West Just Kill His Brand?

“Sharing his enthusiasm and love of our president, when much of his fan base does not at this point in time, that could indeed hurt his brand,” says a fashion expert of the Yeezy mogul. Is Wednesday, April 25, 2018 the day Kanye West killed his brand? The rap star turned Yeezy fashion mogul has been on a Twitter tear, pledging his support on the social media platform for President Donald Trump, something that has gotten many brands in hot water in a time when consumers vote with their dollars. “You don’t have to agree with trump but the mob can’t make me not love him,” wrote West, who made a pilgrimage to Trump Tower in December 2016 that raised eyebrows. On Wednesday, he also posted a photo of a signed Make America Great Again hat, and Trump tweeted back at him in approval. Read more at The Hollywood Reporter.