Diesel AC Milan
by Stephen Garner
Diesel AC Milan
Photo courtesy of Diesel

Italian denim brand Diesel has become the official style partner of the legendary Italian football club AC Milan for the next three years.

In this new partnership, Diesel will be outfitting the AC Milan team in its wares for off-field appearances.

“This is a long-time dream coming to life, for me, for my family, for Diesel,” said Renzo Rosso, founder of Diesel. “The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”

“I grew up with the red and black colors. I’ve always felt they were like a second skin,” added Barbara Berlusconi, vice president and CEO of AC Milan. “They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs.”