DIESEL LAUNCHES PRIDE COLLECTION
Diesel has released a new capsule collection celebrating all LGBTQ+ genders worldwide. The drop is sold globally throughout Pride season.
This year marks the third time that Diesel has created a product lineup exclusively for Pride month, and 2021’s pieces blend together rainbow symbolism with a military camouflage pattern, and some neon accents on the entire offer from swim and underwear to Air Pod carriers.
For men, briefs, boxer briefs, jockstraps, trunks, speedos, tank tops, tees, and sweatshirts all bear a fluorescent rainbow camouflage scheme. The slogan “Diesel For Successful Living” is printed along underwear waistlines. While for women, among the items there are a one-piece swim and a bodysuit, rendered in the same polychrome design.
Accessories are unisex and include a rucksack with a rainbow flag placed on the bias, trucker hats, socks, and a “Chopped” model watch. Lastly, Diesel has included an iPhone 12 phone case and an Air Pod case, always customized with the main leitmotiv.
As has been enacted in the past, Diesel and the OTB Foundation will set up a charitable element for the Diesel 2021 capsule collection dedicated to Pride. To pursuit the collaboration started last year, Diesel and OTB Foundation will support the non-profit Diversity, in order to promote the visibility and an inclusive and enhancing representation of transgender people in the media.
“Diversity and inclusion have always been foundational values for Diesel,” said the Italian denim brand in a statement. “Being who we are should never be up for debate, approval, or judgment. Respect is liberating, and Diesel stands to celebrate and promote Freedom. For Successful Living.”
