DIESEL NAMES ITS NEW CHAIR EXECUTIVE OFFICER
The latest quest from Diesel has come to an end: via Facebook, the brand has found its first chair executive officer, someone whose sitting skills were up to the task of occupying company’s empty CEO chair for one week.
More than 2,000 crazy photos, gifs, and videos were submitted in just 4 days on the brand’s Facebook page from all over the world. Among all the aspiring chair executive officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium. “Being good at sitting may not get you everywhere in life. But it can get you pretty far,” said Daan.
He took on the role and sat around Diesel Headquarters for an entire week; was cheered on by the whole staff and by Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills. Check it out below.
