by Stephen Garner

Diesel has opened a new six-month residency at Fred Segal’s flagship location on Sunset Blvd in Los Angeles.

The multi-brand men’s shop will carry Diesel’s most exclusive and covetable collaborations to date, including Diesel Red Tag x Readymade, Diesel Red Tag x A-Cold-Wall*, and Diesel x Eric Emanuel, in addition to a selection of seasonal and core denim and ready-to-wear styles.

“These Diesel creative collaborations are super relevant,” said John Frierson, president of Fred Segal. “This is a chance for Diesel to tell a strong story in L.A., with a curated selection of limited-edition pieces that can only be found at Fred Segal Sunset.”

“We are thrilled to be in Fred Segal Sunset, one the most amazing environments which represents the best of what the modern lifestyle looks like and stands for today,” added Stefano Rosso, CEO of Diesel North America. “We are happy to be there with our best offering of our collection and collaborations. This partnership represents what Diesel wants to stand for and wants to be in the American market, delivering amazing product in the most unique stores.”