Diesel unveils newest only the brave fragrance campaign

by Stephen Garner

Diesel Parfums has unveiled its newest campaign for its signature Diesel Only The Brave fragrance, starring its new ambassador Alex Pettyfer.

The new Diesel Only The Brave black and white film, directed by award-winning filmmaker Colin Tilley, explores how one’s individual courage can also inspire and unite others.

Starring Pettyfer and introducing a motley crew of millennial athletes, the film uses an urban setting as its gritty backdrop. The crew is composed of Bjorn De Klerk, Les Twins, Jonas Blue, Lee Juae, and Cassandre Lemoine. Together, they are the #braveoftomorrow. Each member of the crew is given his or her chance to shine.

The film’s soundtrack features the hit Sail by the American alternative rock band Awolnation.