Digiday: Fashion Brands Ramp Up Digital Ad Spending, Without Cutting Back In Print

Until recently, luxury fashion brands have been notoriously reticent to dabble in digital commerce and online advertising. The fear was that advertising online cheapens the perception of the brand. Things are changing, albeit slowly: fashion brands are now spending more on advertising overall, by ramping up digital without sacrificing print spending, according to a study by ad-sales intelligence firm MediaRadar. Read more at Digiday.