Digital Fashion: Who Really Owns The IP Rights?

I’ve written extensively about how fashion is hurtling towards digital transformation, with dozens of cases of 3D digital design implementation, virtual garment prototyping, video game integration and VR fashion shows. But as physical designs are translated into, and in some cases replaced by, digital ones, what are the implications for ownership of intellectual property and design rights? What are the risks to designers and brands, and the obligations of 3D design agencies and software providers? Following a series of conversations about fashion designers unwittingly handing over digital design rights to their garments because of a lack of awareness over who owns what, I spoke to leading legal advisors, 3D designers and a major software provider to outline physical and digital IP ownership. Read more at Forbes.