Digitally Native Brands On The Power Of Brick-And-Mortar

At a conference that heavily features executives from digitally native brands, a lot of them spent their time on stage talking about physical retail. While it’s true that many of those businesses plan to open brick-and-mortar locations in the coming years, or have current partnerships with brick-and-mortar retailers, the direct-to-consumer movement is often associated with Instagram brands — companies that have reached success primarily through marketing on social platforms. And although they were born online, many of the digitally native companies at Shoptalk discussed the strength of a physical presence and a personal relationship with shoppers. Read more at Retail Dive.