DIOR PRESENTS: ECO-AWARE BEACHWEAR CAPSULE WITH PARLEY FOR THE OCEANS

As Earth Day gets closer, even iconic fashion brands like Dior are throwing their couture chapeaus into the sustainability ring. Today Dior unveiled a new beachwear capsule, designed by men’s artistic director Kim Jones in collaboration with Parley For The Oceans. The debut capsule introduces a selection of environmentally conscious pieces that embodies the house’s desire to move toward a more eco-innovative, sustainable future for fashion. Pieces include sweatshirts, shorts, swimwear, sunglasses, and, yes: swim fins. Parley is an environmental organization and collaborative network addressing major ocean threats with a strategy it calls Parley AIR: Avoid, Intercept, Redesign.