DKNY INKS DEAL WITH H.BEST FOR MEN’S UNDERWEAR LICENSE
Fashion brand DKNY has announced a new exclusive partnership with industry-leading expert H.Best Ltd. to develop men’s underwear and loungewear. The collection will feature cotton briefs, boxer briefs, crewneck tees and V-neck tees and be available in time for the 2018 holiday season in the U.S. and Canada at better department stores and specialty stores.
“We are excited to be the men’s underwear and loungewear licensee for DKNY, a world-renowned global iconic fashion brand with a deep-rooted New York City heritage,” said Tom Speight, CEO and president of H.Best Ltd. “DKNY has a modern, confident and strong aesthetic and consumers have always responded well to the brand’s approach to dressing men. Each garment has technical attributes that are perfect for today’s on-the-go guy: comfortable, tagless waistbands and antimicrobial attributes, among other experience-enhancing qualities.”
“H.Best is a known leader for their innovative design and superior fit,” added Jeff Goldfarb, executive vice president of G-III Apparel Group, parent company of DKNY. “Building this category is a core element in our growth strategy for the brand, and we look forward to partnering with them as we work together to launch this new collection for DKNY.”