DKNY DEBUTS NEW TEE TO GIVE BACK TO NEW YORKERS

by Stephen Garner May 04, 2020

Today’s hot item is DKNY’s new Essential Tee.

The New York-based fashion brand has leaned into the work-from-home wardrobe movement and launched a new classic solid white or black tee that gives back to a worthy cause.

The unisex tee, which retails for $25, is now available at dkny.com. All net proceeds of the tee will go to the NYC Mayor’s COVID-19 Emergency Relief Fund, which provides resources and support to health care workers and essential staff, local small businesses, and displaced hourly workers, including immigrant workers’ families, youth, and vulnerable New Yorkers.

“Simple and solid, as this is not about the brand, it is about the give-back to our home and where our brand was born,” the brand said in a statement. “We wouldn’t be DKNY without NY.”