Do Fashion Prizes Still Matter?

If the rise of streetwear labels has taught the wider fashion industry anything over the past decade, it’s that to start a burgeoning fashion brand, one no longer needs the approval or support of big editors, retailers and luxury conglomerates to be successful. While having these gatekeepers on your side certainly helps, putting out culturally relevant products, having a strong two-way communication strategy, and a tight knit community of your own will go a long way. So where does that leave the fashion prize? The once most accurate look into the future, telling the fashion industry who, and what, are on the brink of breaking through. Read more at Highsnobiety.