DOCKERS LAUNCHES LATEST LIVE ORIGINAL CAMPAIGN
Following a successful launch of the “Live Original” campaign earlier this year, Dockers is back with a selection of new, original voices, exploring what it means to be an original through style. As the brand expands its women’s business globally, Dockers has added new women’s ambassadors — Taylor Hill (model), Nicole Zignago (Peruvian singer/songwriter), and Elina Svitolina (Ukrainian tennis player) — who will join the Dockers Crew returning partners Jordan Poole, Matthias Dandois, Johnny Salido, and Gael Monfils.
Inspired by the original thinkers, ideas, and institutions of San Francisco, California — the hometown of Dockers — the “Live Original” campaign celebrates the idea that originality isn’t about being the first to do something, it’s about what you do and how you do it. Just like taking the classic khaki pant and transforming it into a staple of everyday casual style. It’s a story that also taps into the unique blend of optimism, authenticity, and creativity that sits at the core of the California mindset.
For the campaign, Dockers tapped a star-studded slate of ambassadors – both familiar and new to the brand – who are known for their original approach to life and personal style, including returning Jordan Poole, a professional basketball athlete; Johny Salido, a professional Mexican athlete/freerider returning as a Dockers ambassador for Latin America; Gael Monfils, a professional French tennis player, and Dockers ambassador for Europe, and Matthias Dandois, a pro BMX flatlander, another returning Dockers ambassador for Europe.
Taylor Hill is a professional model and the newest Dockers U.S. ambassador. Raised in Colorado, Taylor has always lived an active life before becoming a professional model as a teenager. Nicole Zignago is a professional Peruvian singer/songwriter and the newest Dockers ambassador for Latin America. Elina Svitolina is a professional Ukrainian tennis player and the newest Dockers ambassador for Europe.
Driven by their original personal style, Dockers followed each ambassador for three days through urban and beach environments synonymous with the Northern California lifestyle. They spoke about their personal style, its evolution over the years, and more.
