DONATELLA VERSACE’S AVATAR WILL HOST A VIRTUAL ACTIVATION AT THE UPCOMING COMPLEXLAND

by Stephen Garner Dec 04, 2020

Versace will bring a digital interactive experience and a curated selection of luxury retail items to ComplexLand, a new immersive virtual destination featuring fashion, art, musical performances, cultural conversations, and more. The Italian fashion brand will showcase its very own eye-popping virtual storefront at the free virtual event taking place Monday, December 7th through Friday, December 11th.

The incomparable Donatella Versace herself will be strategically placed as a fabulous custom avatar during the event. She will personally guide consumers on how to unlock access to discover and shop the new Versace Trigreca sneaker in a never-before-seen style and exclusive colorway. The ComplexLand x Versace sneaker will be a limited-edition drop of 100 pairs, each in their own numbered duster bag.

“I am very excited about this project,” said Donatella Versace. “It is my first time as a virtual identity, and I find it super modern and cool and absolutely in line with the brand aesthetic and current approach. It was a fun process to develop my virtual alter ego and I very much looking forward to interacting with the other virtual participants at ComplexLand!”

ComplexLand, is a new multi-day experience evolved from Complex magazine’s previous culture evet, ComplexCon. In this new event, guests can virtually walk through the event to discover exclusive merch drops, art, musical performances, food collaborations, and more from the comfort and safety of home.

Moving throughout the digital world with their own customizable avatar, fans from around the world can shop their favorite retailers, all while exploring ComplexLand’s expansive 3-D amusement park-themed universe. The virtual experience will be programmed daily and accessible via mobile and desktop.