Doneger Acquires Color Forecaster Huepoint

Doneger Group, the merchandising and trend forecasting firm, has acquired a color trend forecasting company called Huepoint.

Huepoint will now operate out of the Doneger offices and its directors, Amy Aspland and Alex Kelley, will continue to lead that business.

“We are inspired by our collaboration with The Doneger Group, who has proven to be such an incredible force of leadership and expertise in the color industry,” said Aspland in a statement. “We know our skill set is a perfect match for the Doneger team and look forward to the opportunity to continue growing the business.”

Doneger’s president Abbey Doneger added, “Our strategy is to support our clients in every way and the addition of Huepoint demonstrates our commitment to providing the industry’s most in-depth color service. We are excited to welcome Amy and Alex, who have a well-established domestic and international following, and color services that complement our existing offering.”

Huepoint was founded in 1983. It forecasts colors trends across the fashion, home furnishings and digital design industries and advises clients about color in marketing strategies.

Doneger Group was founded in 1946 and currently operates offices in New York and Los Angeles.