DOUBLE HAPPINESS: INTRODUCING HAPPY SOCKS X SMILEY

To mark the golden anniversary of The Smiley Company, Swedish accessories brand Happy Socks has partnered with it to create two matching Special Edition collections of socks.

Consisting of six classic crew styles for adults and four for kids, the collections explore the natural synergy between the brands as “fellow spreaders of happiness and creativity.” Key styles include Happy Socks’ Big Dot print and Jumbo Dot with the Smiley grin. The Smiley face is also paired with flames and the Zen symbol, among others.

The crew socks come in sizes 36–40 and 41–46. All styles are available as single pairs of socks ($16 each) and as part of a three-pack gift set ($48; pictured above) and a six-pack gift set ($96) for adults, and a four -pack gift set for kids. Each pair is made from organic combed cotton.

Starting today the Happy Socks x Smiley Collections will be available in Happy Socks’ concept stores, its online store and at selected retailers.

Happy Socks are now sold in over 95 countries.

Created in 1972 by French journalist Franklin Loufrani, The Smiley Company is one of the world’s top 100 licensors, with more than 420 licensee and retail partners globally to bring products to life across 14 categories. It holds trademarks registered in over 100 countries.