DSQUARED2 EXTENDS EYEWEAR DEAL WITH MARCOLIN GROUP

by Stephen Garner
Marcolin Dsquared2
Dsquared2 SS16 campaign

Global eyewear company Marcolin Group has announced its early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Dsquared2 sun and optical eyewear. The agreement extends the current partnership duration until 2021.

The collaboration between the two companies, which began in 2008, illustrates the willingness to mutually engage in the further development and internationalization of the brand.

“Dsquared2 holds a specific position in our brands portfolio due to its uniqueness and high versatility,” said Giovanni Zoppas, CEO Marcolin Group. “During these years of collaboration, as we took a path together, we believe in the core business development and will follow them in their strategy. Our partnership will be increasingly close and strong, both in terms of product development and definition of the marketing strategies.”

“After almost 10 years of collaboration we are excited to announce the renewal of our partnership with the Marcolin Group,” added Dean and Dan Caten, co-founders of Dsquared2. “We are strongly convinced that this collaboration will bring great results to our common business thanks to the new projects we are working on together.”