Eleventy has landed in Beverly Hills. The Italian luxury brand opened the doors to its new 2,000 square foot store at 9546 Brighton Way last month.
Located near Isaia, John Lobb, Creed, and 120% Lino, the brand sits on Brighton Way’s menswear corridor, which according to Geoff Schneiderman, the president of Eleventy’s North American business, “provides a more neighborhood feeling, perfectly mixing the local lifestyle with the adjacency to the global Rodeo Drive attraction.”
The two-level store, which was designed by Italian architect Studio Parisotto Eformenton, features a private VIP shopping area, private bar, and complimentary personal shopping services. This location is also the first in the U.S. to feature the roll-out of the brand’s made-to-measure service called “Eleventy Style.”
With the addition of Beverly Hills, Eleventy has opened four of its own stores in the last 12 months – these locations include Greenwich, Palm Beach, and Madison Ave. “We continue to scout locations with similar demographics, as the clients in these markets immediately identify the quality and value in price of the Eleventy collection,” mentions Schneiderman.
“Since opening less than a month ago, the store is proving to support the business plan by introducing many new customers to our brand,” adds Schneiderman. “We’ve already met clients from many different professional backgrounds, from tech to finance to restaurateurs to design and many more. Our product has never been more relevant, as more men are choosing Smart Luxury as their new professional and personal wardrobe.”