by Stephen Garner

Eleventy has opened its first boutique in Geneva and is strengthening its presence in Japan.

The new Eleventy flagship in Geneva, located in prestigious Rue du Rhone, comes in at 150 square meters of shopping space, along with a lounge conceived as a place of conversation. The store features both the brand’s men’s and women’s offerings. Customers can also take advantage of the exclusive made-to-measure and leisure made-to-order services at the store.

“These new openings are part of a retail development strategy that we are pursuing with determination in order to be able to look ‘beyond’ and overcome the challenges that the pandemic forces us to face in this period,” said Marco Baldassari, co-founder of Eleventy together with Paolo Zuntini. “Switzerland is an important market for the growth of our Group, an international crossroads and one of the favourite destinations of the Middle East.”

The Italian brand has also opened two pop-up shops in Japan, one in Tokyo in the Department Omotesando Hills, and one in Nagoya on the island of Honsh, inside JR Nagoya Takashimaya.