ELEVENTY TEAMS UP WITH RETAILERS IN SUPPORT OF BREAST CANCER AWARENESS MONTH

Eleventy
by Stephen Garner
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Eleventy Pop-Up at J3 Clothing

Luxury Italian lifestyle brand Eleventy has teamed up with two independent retailers for a unique pop-up shop experience in honor of Breast Cancer Awareness Month.

Cleveland, Ohio-based menswear retailer J3 Clothing is currently hosting a seasonal Eleventy pop-up shop for ten days ending on Saturday, October 14. The pop-up shop kicked off Thursday evening, October 5, with an opening party featuring Eleventy style experts and brand president Geoff Schneiderman. Highlights also include New York-based models showcasing Eleventy’s latest collections and opportunities to win a wardrobe makeover.

J3 Clothing will partner with neighboring store Fringe where the Eleventy women’s collection will be available. In recognition of Breast Cancer Awareness Month, portions of the proceeds during Thursday night’s kick off, as well as throughout the weekend of October 6, went to benefit Susan G. Komen Northeast Ohio.

“We are extremely honored to have been chosen by Eleventy to host one of their select, national pop up shops,” said JB Dunn, partner, J3 Clothing. “Eleventy picks only two retailers per season for this special opportunity. This is a true testament to the strong and successful relationship we’ve developed and maintained with Geoff Schneiderman and the Eleventy brand, as well as their confidence in our business model.”

“We have all been touched by cancer in one form or another,” Schneiderman told MR. “We appreciate any opportunity to bring awareness and contribution towards fighting this awful illness. We partnered with J3 and Susan G. Koman for an exclusive pop-up store, fashion presentation, and unique experience.”

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Eleventy Pop-Up at Garys

Additionally, Newport Beach, California-based independent retailer Garys is hosting a similar Eleventy pop-up in its store until Saturday, October 21. This pop-up shop will be donating 20 percent of Eleventy sales to American Cancer Society. And, like the J3 Clothing pop-up, Eleventy has provided fixtures, furniture, mannequins, and exclusive product to create a total world of Eleventy presentation.

Eleventy’s pop-up shop at Garys will culminate in a fashion show on Thursday, October 12 at nearby luxury shopping center Lido Marina Village, in partnership with Nobleman magazine. The brand will open a satellite pop-up during the event.