NEW YORK – Embassy Apparel, a division of Ezrasons Inc., announced an exclusive licensing deal this week to manufacture, market, and distribute the Ed Hardy Loungewear line. The new line will feature Don Ed Hardy’s tattoo designs on a variety of sleepwear, underwear, and socks. The line will debut at the Ed Hardy booth at the Project trade show in Las Vegas August 27-29.
“This is a nice addition to our business,” said Ezra Jack Cattan, president of Embassy Apparel. “We think that this is fun, and exciting and youthful; it’s high quality with a little bit of art and uniqueness,” he said, describing the Ed Hardy line. “The uniqueness of the art will set this apart in the marketplace, each is a signature piece. The art interprets extremely well to each of the categories, so that the wearer will have his own special identity. Each garment is a real conversation piece.”
The line will consist of a full line of underwear, socks and apparel for lounging and sleeping, all with Ed Hardy designs embroidered or jacquarded into them.
The line is launching officially for Spring/Summer, but Cattan says there will be a soft launch for the holiday season as well.