EMMA MULHOLLAND ON HOLIDAY & VANS LAUNCH COLLABORATION

by John Russel Jones

Australian label, Emma Mulholland on Holiday is set to launch an exciting collaboration with global heritage brand Vans, featuring styles in ready-to-wear, footwear, and accessories in gender-neutral offerings.

In its introductory collaboration with Vans, Emma Mulholland on Holiday captures its travel and souvenir-inspired aesthetic and fuses it with Vans’ iconic skateboarding style. The drop includes quintessential Vans styles like the Sk8-Hi Tapered, the Classic Slip-On, the Old Skool, and the Decon Slide, which EM on Holiday transformed with their synonymous Happy Hibiscus and Olive and Purple Check prints.

We are very excited to be collaborating with Vans, says Emma Mulholland, Founder and Designer of Emma Mulholland on Holiday  We wanted the shoes to encapsulate both brands, so we pulled from our signature prints and colorways. The shoes will take you on vacation no matter where you wear them.

The ready-to-wear range includes a hoodie, matching bike shorts, overalls, and tees reminiscent of the indie brand’s most popular styles. Accessory options include a crossbody bag and pink and green socks that embody EM on Holiday’s signature vacation/nostalgia. The collection has a playful spirit that encourages you to experiment, have fun and not take yourself too seriously in head-to-toe capsule pieces that inspire you to extend your summer vacation glow.

“At Vans we continue to build and uplift independent designers like Emma that foster creative exploration,” says Angela Dam, Vans Product Design Director, Lifestyle. “Emma’s journey and nostalgic designs are a great reminder to stay adventurous and carefree anywhere you go.”

The Emma Mulholland on Holiday x Vans collaboration debuted last week, at EMonHoliday.com and Vans.com, priced between $14 – $120.