EMPORIO ARMANI ENTERS WEARABLES MARKET WITH CONNECTED HYBRID SMARTWATCH

Emporio Armani has marked its entrance into the field of connected wearables with the Emporio Armani Connected collection of hybrid smartwatches. The launch of this line of hybrid smartwatches is the first step of a wider project that will culminate in 2017 with the official presentation of the first Emporio Armani display smartwatch.

The Emporio Armani Connected line of hybrid smartwatches brings together the design of classic Emporio Armani timepieces and the advantages of wearable technology. Watches are available in rose gold, black, gunmetal and stainless steel, with a three-piece link or leather strap band. With the ability to sync to your smartphone via Bluetooth, these hybrid smartwatches offer features like: discreet notifications, activity tracking, music control and sleep tracking.

“Today, technology decisively influences our daily lives. There’s an app for everything, and I find that in many cases they’re inventions that actually improve our lives,” said Giorgio Armani. “I’m delighted to present a hybrid smartwatch, which marks the entrance of Emporio Armani — a brand always at the forefront of innovation — into the world of connected accessories. This line of timepieces combines stylistic research, high technological content, immediacy and ease of use.”

The Emporio Armani Connected line of hybrid smartwatches are now available online, in select boutiques and wholesale accounts worldwide.