The End-Of-The-Year Retail Bump Is A Lie We’ve Been Told For Decades

The fourth quarter is the most important time of the year for retailers. And as traditional, brick-and-mortar-based companies struggle to pay down debt and adapt to innovative competitors like Amazon, the holiday season is their only break from the damage they absorb during the spring and summer. At least, that’s what we’re told. While traditional narratives would insist otherwise, it turns out that the fourth quarter is not much busier than the rest of the year for the retail industry. In fact, by some measures, its importance has declined over the past 25 years. Read more at Business Insider.