ETON LAUNCHES KNITWEAR: A NEW CHAPTER FOR THE MENSWEAR BRAND

Eton has introduced its debut knitwear collection for AW24. Reflecting the brand’s commitment to expanding its luxury offerings, the collection combines tradition with innovation and was created for the modern gentleman who values sartorial refinement.

Crafted by knitters in Venice, Italy, each piece is made from Responsible Wool Standard-certified Merino wool from the Zegna Baruffa and Tollegno mills. The collection features three distinct styles in classic seasonal colors—forest green, navy blue, oxblood red, subtle beige, and black— in classic crewneck ($500 retail), polo ($450), and quarter-zip ($500) styles. The three-button polo and zip collar feature a slightly thicker 14-gauge knit, while the crewneck is in a lighter 18-gauge.

Eton’s signature attention to detail is present in every stitch, from the refined ribbed finishes to the ultra-soft feel of the fabrics. This collection is just the beginning of Eton’s expansion into knitwear, with more styles and designs set to debut in the upcoming collections.