by MR Magazine Staff

Eton’s Holiday 2022 Campaign is an extension of the brand’s previous campaign, Moments Make the Man, celebrating the moments in life that define its customer. Three moments of the holiday season were captured in a reportage style photo series shot by Johnny Kangasniemi. The campaign follows a group of friends styled in seasonal Eton shirts and accessories as they attend a cheerful dinner, an elegant black-tie affair, and a flirtatious after party full of laughter and exciting banter. 

The season’s tuxedo shirts, made from lightweight twill, are embellished with Swarovski Crystals that pair exquisitely with Eton’s classic velvet bow tie, also glitzed in crystals. Eton’s assortment of more laid-back yet sartorial minded holiday shirts and accessories were made for those impeccable celebratory evenings: artistic patterns in bold contrasting motifs in muted colors and floral tonal prints in soft lightweight silk or bring a classic up a notch in a luxury lightweight twill shirt with a statement tie. 

The holiday collection is available on, in Eton stores and retailers worldwide.