Eton Names Louis Costa NE and Midwest Sales Manager

Eton, the Swedish shirt maker, has hired Louis Costa as sales manager for the Northeast and Midwest regions in the U.S. He will report to North America sales director Chris Donohue.

Costa has been VP of sales and managing director at Lubiam USA for the past eight years. He’s also worked for Ballin and Salvatore Ferragamo.

“We are very pleased to have Louis join our team,” said Chris Donohue in a statement. “Our business in North America continues to grow season after season with the best retail partners on the continent, so it was very important for us to find the right person to continue to manage the fast paced growth, as well as fit in with our unique culture that we cherish so much. We really look forward to Louis making a significant contribution.”

Eton was founded by David and Annie Pettersson in Sweden in 1928. The company, which remains family-owned announced a partnership with Swedish private equity firm Litorina IV in 2012.