Etro Reimagines Its Classic Staples In A Bold Case For Maximalism

At Milan’s menswear fashion week, Etro proposes post-pandemic indulgence. Models adorned in wools, silks, and velvets passed through slats of red and yellow winter sunlight, walking for a digital audience on Via Tortona. Repurposing is foundational to Etro; the paisley design that has become synonymous with the Italian fashion house appears reformed in each of their collections. For Fall/Winter 2021, creative director Kean Etro took inspiration from pandemic-induced visits to the closet to clean out, rediscover, and reimagine. The collection is intended to be deeply personal to the consumer, who is encouraged to recklessly mix and match its pieces with the current occupants of their own closets. Mindful of a culture that has been forced into habitually dressing down, Etro is boldly optimistic, redefining what it means to overdress. Read more at Document Journal.